SIGNED BY STEVE
In support of former NFL star Steve Gleason, who has been living with ALS for over 6 years, the NFL donated online auction space for Gleason's Answer ALS foundation.
The irony was that due to the progression of his disease, Steve couldn't participate in his own auction.
That’s when we came up with the idea to help Steve sign his autograph using the same eye-tracking technology that allows him to write, speak, and even tweet.
Clio Sports Gold // Clio Sports Silver // Clio Bronze
Campaign // Sports Illustrated // AdAge
That’s when we came up with the idea to help Steve sign his autograph using the same eye-tracking technology that allows him to write, speak, and even tweet. We partnered with Microsoft to create a robotic arm guided by Steve’s eye sight to sign his jersey.