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The Room

Armani Jeans

To digitally launch a new line of jeans for Armani and debut two short films they'd created with Megan Fox and Cristiano Rinaldo, we created the “The Room,” an experience that gave consumers a peek into the films' back stories, and a unique way to discover, shop and share the product line.

Creativity Pick of the Day // One Show Finalist // Webby Nominee

Armani "The Room" / Campaign Overview

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