THE REAL COST
There’s no easy way to get teens to listen to adults about the harmfuls effects of smoking and vaping – so we enlisted some animals with unique features to spread the word for us.
Simple type animation and some quick explosions helped to capture attention
and communicate the emotions that can accompany addiction.
Following the TikTok trend of curated airport security tray photos we took the opportunity to share our message where it couldn’t be missed.
HEADLINE: YOU CAN REMOVE METAL FROM YOUR LUGGAGE. BUT NOT YOUR LUNGS.
Body: Vaping traps toxic metal particles in your lungs.