JBL
JBL sponsored a 3 day party in Las Vegas with celebrities, a pool party, gambling. You name it, they had it. We wanted to get the word out about JBL Fest before the event and keep the energy going on social during the 3 days.
Working with illustrator Timothy Goodman to capture the energy and spirit of JBL Fest we concepted a mural that he created during the event.
We live-streamed the creation of the mural and party-goers used it as a backdrop for social pics. We also released graphics from the mural as an exclusive sticker set on Instagram.