JBL
JBL sponsored a 3 day party in Las Vegas with celebrities, a pool party, gambling. You name it, they had it. We wanted to get the word out about JBL Fest before the event and keep the energy going on social during the 3 days.
Working with illustrator Timothy Goodman we concepted a mural that he created to capture the spirit of JBL Fest during the event.
We live-streamed the creation of the mural and party-goers used it as a backdrop for social pics as well creating an exclusive sticker set that party-goers could use as they posted.