Tour of Tomorrow
BMW had a unique problem in that they wanted to start selling the all-new 7 Series to key clients before it was available at dealers. So we created an interactive 360 mobile tour that transformed any vehicle into the 7 Series.
Most 7 Series owners have drivers and experience the car from the backseat. So we invited potential buyers to experience a “test-ride” via a one-day partnership with Uber.
For everyone else, we placed carbon fiber cards (a key innovation of the new 7) in the back of cabs and car services that invited passengers to transform their ride into an all-new BMW 7 Series.